Apple recently went on a huge purge operation which removed a huge number of games and applications from the app store in China. Proper research has found out that around 30,000 applications were taken down by the company. All of these applications have been removed because they did not have the required government licensing to allow for in-app purchases.
Apple previously warned game developers to acquire licenses from Chinese regulators if they wish to have their products in the iOS App Store for some time, with the potential for removal from the digital marketplace if the order is not adhered to.
Apple bans thousands of applications from China app store
Apple has been relatively slow to conform to the regulations, while also allowing games and other applications to operate in the App Store despite the regulatory and privacy demands to limit access to licensed titles. However, the Google Play Store has limited access to its developer site since 2016.
The likelihood of all of the games taken down from the App Store acquiring a license from the regulator is slim. The application process is relatively difficult and expensive for non-Chinese companies to undertake, with games also needing to abide by a number of rules, ranging from avoiding potentially taboo political topics to the appropriateness of character appearances.
Before the purging from Apple began, it was seen that the China App Store had almost 50,000 games which required either an upfront payment or an optional in-app purchase, which are factors that would require the acquisition of a license. By contrast, only 43,000 licenses have been granted by the regulator in the last decade, and less than 1,600 were issued in the last year.
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