The Coronavirus pandemic has hit the world excruciatingly. Concerts are canceled, tours are on hold, and now clubs are closed. The party-goers and revelers have nowhere to enjoy the night anymore.
It seems like the end of nightlife extravagance for now, with bars and clubs shut down. The governments all around the world have suspended all events and mass gatherings. Superclubs like Zouk and MARQUEE Singapore which are the best club on the DJ Mag Top 100 clubs list are not spared. Zouk still remains optimistic. It urges patrons that “we’ll always be together / Together in electric dreams” in an Instagram post. The nightclub has made good on its promise to “bring the live Zouk experience to you at home, online”.
Zouk has now officially partnered with global gaming company Razer and live-streaming platform Bigo Live. Because it will host a virtual clubbing experience on Razer’s Bigo Live channel.
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30 MINUTES UNTIL THE VIRTUAL MOSH PIT PARTY STARTS pic.twitter.com/EUkNzbNs6E
— Sully (@SullivanKing) April 3, 2020
While many countries are on lockdown, Zouk still hopes to be able to reach out to people. But it will be through music, technology and social interaction in the virtual environment. Through Razer and Bigo Live, Zouk is moving the clubbing experience online. This helps people from all regions to still be able to engage with the community right from their bedrooms.
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Viewers can interact with the DJ’s via the chat and can even send virtual gifts using Razer’s virtual tokens. A percentage of all proceeds go to COVID-19 patients.
The teens and millennials, especially those who play games, tend to make the best out of the worst situations. Min-Liang Tan, CEO, and Co-Founder of Razer says “ But with COVID-19 calling for social distancing, Razer and our partners will unlock the potential of cloud clubbing in Southeast Asia and drive thousands of party-goers to the Livestream.”
Razer is actively playing its role in the fight against the coronavirus, converting its manufacturing lines to produce surgical masks. Because it is for donations to health authorities of various countries all over the world.