TikTok, the popular short video sharing platform is once again the point of controversy. However, this time it is really at fault. The platform is a technical successor to Musically and Vine. It allows you to share 15-second clips with the entire world and helps you promote your own content. This is where the problem lies. There are no particular guidelines that the TikTok community follows to upload their videos.
Content creators promote topics like communal violence, sexual assault, acid attacks, and many more adversities on this platform. These topics suddenly started appearing on the trending page for the app. That is when the public started to take action on their own hands. This is the world’s first coordinated boycott for an Android application, and this hurt the parent company, Beijing Bytedance Technology Co. badly. The company is currently facing losses worth $500,000 (roughly Rs. 3.5 crores) a day. It also puts around 200 employees at the risk of job loss.
TikTok Saga: How Google helped the App
The online boycott of the app led to the downfall of its rating. Currently, the app that stood tall at 4.3 stars has a rating of a mere 1.4. However, this was possible only by help from Google, because previously TikTok was down to an even worse rating of 1.1 stars. Google helped the Chinese company by deleting millions of user reviews overnight. However, no one is aware of the fact, why Google helped TikTok.
Currently the Indian High court is about to review the order for a ban on the application in India. The app had no strong guidelines or policies which the content creators had to maintain. But after this incident, TikTok has taken the matter seriously and is currently reviewing its policy guidelines to maintain strict no violence image.
TikTok is a platform that celebrates creativity & expression. We aim to create a positive in-app environment that brings people and communities together and request all our users to respect this intent. Read our Community Guidelines for more info: https://t.co/dI8keEdBSF pic.twitter.com/dgD4BzekvY
— TikTok India (@TikTok_IN) May 19, 2020
Overall, the media-sharing app is not at all a platform to showcase violence. In times of such pandemic, showcase love and support to one and all. Let us know what you have to say about this in the comments section below!